Since working on my design entrepreneurship project, I have been extremely interested in innovative product design. I now know how hard it is to come up with a viable idea that will actually sell and on top of that design it well so that it is aesthetically pleasing. This is a product designed and developed by Chris Bringham of Knife and Saw, that is genius. It is a product I didn’t even know I needed until I saw it and now I can’t imagine not having one. It combines sleek and simplistic design with multifaceted function. I think it was probably created to target a specific person similar to my entryway organizer; a younger person living in a small space such as an apartment with limited places to easily store a bike. However, despite that niche, I could see numerous people in all walks of life using a shelf such as this. The description given on the website is a perfect example of innovative design “While visiting many friends’ small apartments, I noticed that there was a void when it came to elegant bike management. I wanted to create a piece that kept bikes off the floor but didn’t look like it belonged in the garage. With that, The Bike Shelf was born”. This is exactly what we are learning to do with in the realms of our design entrepreneurship, find a problem and create a marketable solution.